Resume - Md Rakibul Hasan Shuvo

Experience

Oct 2025 – Present

Senior Executive – Digital Media Buying

Mentors' Education Ltd.

I manage full-funnel paid media campaigns for study-abroad programs across Meta, Google, YouTube, and LinkedIn. My work focuses on lowering CPL, improving lead quality, and scaling campaigns based on intakes and seasonal trends. I optimize pixels, conversion tracking, and run A/B tests to boost CTR and ROAS while working closely with content and design teams to deliver high-converting creatives.

Apr 2025 – Sep 2025

Senior Executive – Digital Marketing

Dekko Legacy Group

Led the full digital marketing roadmap for e-commerce growth. Managed 10,000+ USD/month ad spend across Meta, Google & TikTok and drove 12+ crore BDT annual revenue. Built sales funnels, optimized landing pages, managed content production, and developed dashboards using GA4, TikTok Pixel, Meta Pixel, and Clarity to maximize ROI and brand visibility.

Jul 2022 – Mar 2025

Assistant Manager – Digital Marketing

Secret Beauty Laser & Aesthetics

Handled clinic and e-commerce marketing with performance-driven campaigns on Meta, Google, and TikTok. Managed 8,000+ USD/month ad spend, built automated funnels, and increased appointments and online sales. Directed content production, ran retargeting setups, and used analytics tools for conversion optimization and strategic insights.

Apr 2021 – Jun 2022

Assistant Digital Marketing Manager

Torayvino BD Ltd.

Managed Facebook & Google Ads to drive sales and ROI. Improved landing pages, built sales funnels, and led a 4-member call center to enhance lead conversion. Boosted organic traffic through SEO improvements and executed high-performing retargeting and email marketing campaigns.

May 2018 – Mar 2021

Digital Marketing Executive

MSA Soft Ltd

Executed Meta & Google campaigns focused on lead generation and ROI. Planned content calendars, conducted competitor research, and optimized ads based on analytics insights. Managed reporting through Google Analytics and Meta Business Manager.

Education

2021 – 2022

Master of Business Administration (MBA) – Marketing

National University, Bangladesh

Focused on marketing strategy, consumer behavior, and brand management.

Certificate

2016 – 2020

Bachelor of Business Administration (BBA) – Marketing

National University, Bangladesh

Studied marketing fundamentals with emphasis on digital strategy and business development.

Certificate

2014 – 2016

Higher Secondary Certificate (HSC) – Business Studies

BEPZA Public School & College

Completed business-focused coursework with strong interest in marketing and economics.

Certificate

2013 – 2014

Secondary School Certificate (SSC) – Business Studies

Amsimore Sesip Model High School

Completed secondary education with a concentration in business studies.